At Rayzura ("we," "us," "our," or "the Company"), we are committed to protecting and respecting your privacy. This Privacy Policy explains what personal information we collect, how we use it, and the choices you have regarding your data.
By accessing or using our website https://www.rayzura.com (the "Site") and the products, services, and features we offer through the Site (collectively, our "Services"), you agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy.
1. Who We Are
Rayzura is operated by Yuzhao International Trade (Hainan) Co., Ltd., a company registered in the People's Republic of China with its registered office at Room 335, Foreign Trade Office Building, No. 8 Datong Road, Datong Subdistrict, Longhua District, Haikou, Hainan, China. We are the data controller responsible for your personal information collected through the Site.
We sell personal care and daily-use products, including shampoos, body wash, skincare, and household cleaning products, to customers around the world.
2. Information We Collect
We collect the following categories of personal information:
2.1 Information You Provide to Us
- Account & Profile Information: Name, email address, password, phone number, and any other details you provide when creating an account.
- Order Information: Billing name, shipping address, billing address, phone number, email, and order history when you place an order.
- Payment Information: We do not store full card details. Payments are processed by our third-party payment providers (see Section 6). We may retain the last four digits of your card and the card type for record-keeping and fraud prevention.
- Communications: The content of messages, emails, or inquiries you send to us (e.g., customer support requests, product questions).
- Marketing Preferences: Your choices regarding receiving promotional emails, newsletters, and offers.
- Reviews & User-Generated Content: Information you submit in product reviews, testimonials, or comments.
- Business / Wholesale Inquiries: Company name, contact person, business address, tax ID, and related information provided through B2B inquiry forms.
2.2 Information We Collect Automatically
When you visit or use the Site, we and our service providers automatically collect certain technical and usage information, including:
- IP address, browser type and version, device type, operating system, and screen settings;
- Pages you view, links you click, the date and time of each visit, time spent on pages, and referring website addresses;
- Approximate location derived from your IP address;
- Information collected through cookies, pixels, and similar technologies (see Section 10).
3. How We Collect Information
We collect personal information through the following methods:
- Directly from you when you create an account, place an order, subscribe to our newsletter, or contact us;
- Automatically when you browse, interact with, or use the Site;
- From third parties such as payment processors, shipping carriers, and marketing/analytics tools that help us operate our business;
- Publicly available sources where permitted by law, for fraud prevention and order verification purposes.
4. How We Use Your Information
We use the personal information we collect for the following purposes:
- Fulfilling orders: Processing and shipping your orders, handling returns and exchanges, and providing order updates;
- Customer support: Responding to your questions, complaints, and requests;
- Account management: Creating and managing your account, and authenticating your identity;
- Marketing & communications: Sending promotional emails, newsletters, and personalized offers (where you have consented or as otherwise permitted by law);
- Improving our Services: Analyzing website usage, testing features, and optimizing user experience;
- Security & fraud prevention: Detecting, preventing, and investigating fraud, unauthorized activity, and violations of our Terms;
- Legal compliance: Meeting our legal, tax, and regulatory obligations, and enforcing our Terms and policies;
- Business operations: Managing wholesale/B2B relationships, inventory, billing, and accounting.
5. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, we process your personal information under the following legal bases under the General Data Protection Regulation (GDPR):
- Consent (Article 6(1)(a)) — for marketing emails, cookies that are not strictly necessary, and other activities where you have given explicit consent;
- Contractual necessity (Article 6(1)(b)) — to fulfill your orders and provide the Services you have requested;
- Legal obligation (Article 6(1)(c)) — to comply with applicable laws, tax, and accounting requirements;
- Legitimate interests (Article 6(1)(f)) — for fraud prevention, website security, analytics, and improving our Services, balanced against your privacy rights;
- Vital interests (Article 6(1)(d)) — where necessary to protect someone's life or safety.
6. How We Share Your Information
We do not sell your personal information to third parties. We may share your information with the following categories of recipients, only to the extent necessary:
- Service providers & vendors: Payment processors, shipping carriers, email service providers, hosting providers, and analytics platforms;
- Marketing partners: Advertising platforms used to measure and optimize our marketing campaigns;
- Professional advisors: Lawyers, accountants, and auditors;
- Business transferees: In connection with a merger, acquisition, restructuring, or sale of all or part of our business;
- Legal authorities: When required by law, court order, or to protect our rights, property, or safety.
7. International Data Transfers
As an international business, we may transfer and process your personal information in countries other than your country of residence, including China and the countries where our service providers and partners are located. When we transfer personal data outside the EEA, UK, or Switzerland, we do so using appropriate safeguards such as the European Commission's Standard Contractual Clauses (SCCs), or only to recipients in countries that have been recognized as providing an adequate level of data protection.
For transfers of personal information from California, we comply with the requirements of the CPRA and applicable regulations.
8. Data Retention
We retain your personal information for as long as is necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law. Specifically:
- Account information: Retained while your account is active and for a reasonable period after account closure;
- Order & transaction records: Retained as required by applicable tax and accounting laws (typically 5 to 10 years);
- Marketing data: Retained until you opt out or for a maximum of 24 months of inactivity;
- Support communications: Retained for up to 3 years after your last interaction.
9. Data Security
We implement reasonable technical, organizational, and physical safeguards designed to protect your personal information against unauthorized access, loss, misuse, or alteration. These measures include encryption in transit (TLS/SSL), access controls, regular security reviews, and staff training. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
10. Cookies and Tracking Technologies
We and our third-party partners use cookies, web beacons, pixels, and similar technologies on the Site to:
- Recognize you when you return and keep you logged in;
- Remember items in your shopping cart;
- Measure and analyze traffic, site performance, and user behavior;
- Serve and measure advertising, including retargeting;
- Detect fraud and improve security.
We use the following categories of cookies:
- Strictly necessary cookies: Required for the Site to function. These cannot be disabled.
- Functional cookies: Enable enhanced functionality and personalization.
- Performance/analytics cookies: Help us understand how visitors use the Site.
- Marketing/advertising cookies: Used to deliver relevant ads and measure campaign performance.
You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of the Site. Where required by law (e.g., in the EEA and UK), we will ask for your consent before setting non-essential cookies.
11. Your Privacy Rights
Depending on where you live, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you;
- Correction: Request that we correct inaccurate or incomplete information;
- Deletion: Request that we delete your personal information (subject to legal exceptions);
- Restriction / Objection: Request that we limit processing or object to certain processing;
- Portability: Request that we provide your personal information in a structured, machine-readable format (EEA/UK residents);
- Withdraw consent: Withdraw your consent to marketing or non-essential cookies at any time;
- Opt out of marketing: Unsubscribe from promotional emails by clicking the "unsubscribe" link in any email, or by contacting us;
- Opt out of sale/sharing: California residents may opt out of the "sale" or "sharing" of their personal information (see Section 12).
To exercise any of these rights, please contact us using the details in Section 16. We will respond to your request within the timeframes required by applicable law (typically within 30 days).
12. California Privacy Rights (CCPA / CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
- Right to know: The categories and specific pieces of personal information we collect, use, disclose, or sell;
- Right to delete: Request deletion of your personal information;
- Right to correct: Request correction of inaccurate personal information;
- Right to opt out: Opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising;
- Right to limit: Limit the use of sensitive personal information;
- Right to non-discrimination: Receive equal service and pricing even if you exercise your rights.
We do not sell your personal information as defined by the CCPA. To submit a request, use the contact details in Section 16. We will verify your identity before processing your request.
13. Third-Party Links
The Site may contain links to third-party websites, services, or social media features (e.g., Facebook, Instagram, Pinterest). This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party sites you visit. We are not responsible for the content or practices of third-party websites.
14. Children's Privacy
The Site and our products are not intended for children under the age of 16, and we do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us using the details in Section 16, and we will promptly delete it.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, provide a more prominent notice. We encourage you to review this Privacy Policy periodically. Your continued use of the Site after a change takes effect constitutes acceptance of the updated Privacy Policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us: